Learn how to track your blog’s performance if you have a blogger.com account

How to track your blog’s performance

If you have a blogger.com free blog the monetize tab will allow you to track how much revenue you are earning with your Adsense ads on your blog. When you login to your account on blogger.com look for the “Monetize tab” click on it and you will be able to see you page impressions, clicks, page CTR, page eCRM and your earning for the month. There is a drop down arrow just above your page impressions tab if you click on it you will see, today, yesterday, last 7 days, this month, last month, and all time if you can click on each and you will be able to compare each performance. Adsense reports for the month are located on the same page but when you click on it and you will redirect to your account at Google Adsense where you will see your full report.

When you click on all time, if you are a Adsense member you will see that Blogger has created a brand new channel (URL of you blog will display) in your account. If you already have Adsense ads on your blog, Blogger’s Adsense will automatically integration ads into you blog. The ‘All time tab’ only displays data from the time when you first connect Blogger with your Adsense account. The Adsense report tab that you will see when you click on Monetize tab only has basic info about how many ads your blog has, you will see how many clicks you have generated and the amount of revenue you earned. Blogger will allow you to customize your own channel. Each term in your report will be explained below;

Page impressions:

Page impressions are only generated when a user views the page that displays Google ads. They count one page impression despite the number of ads that is on your page. For instances, let’s say you only have two ads units and it was only viewed twice, that means you will get two page impressions and also six ads unit impressions.

Clicks:

Clicks simply means that you will get credit for the number of times your ads were click on a given reporting period.

Page CTR:

(Click through rate) well, this is a little complicated okay, what this means is the number of ads clicks divided by the number of impressions for any given page that appears when a link unit is clicked.

Page eCPM:

(Effective Cost Per Thousand Impressions): Oh my god! This more complicated than the last one I just explained but if you are good at math then you will understand it better. Okay, here we go! This means that it is calculated by dividing earnings by the number of page impressions and then multiplying. This should make it easier to compare all your sites to see which ones are performing the best.

Earnings:

This shows you your total earning, per week, per day, per month, and all time only if you use the drop down arrow and click on each tab to see the difference for each period.